Look At The Industry Trend From The Development History Of Electric Tailgate
The "intelligent electric tailgate" that can be controlled in multiple forms and opened and closed automatically has become the most advanced form of the current development of automobile tailgates. Reaching such a "superior level" benefits from people's higher requirements for car comfort, convenience, and intelligence.
Under the premise of such market demand, smart electric tailgates have received higher attention no matter in front-loading factories or after-loading companies. Therefore, combing the development history of automobile tailgates guided by market demand will help practitioners to see the current industry development trends.
From machinery to intelligent innovation and upgrading never stop
Throughout the development history of automobile tailgates
, it can be roughly divided into the 1.0 era of mechanical keys, the 2.0 era of remote unlocking, the 3.0 era of only opening and not closing, and the 4.0 era of the fully automatic intelligent electric tailgate.
The smart electric tailgate in the 4.0 era solves the embarrassment of forgetting to bring the key and the key is stuck and cannot open the tailgate in the era of mechanical keys. It avoids the trouble of opening the tail box because people are holding things with both hands, and the car owner is short and closed. The tailgate was strenuously embarrassed.
The innovation and upgrading of car tailgates have never stopped from mechanical to intelligent. Obvious convenience can bring a better car experience. Therefore, the smart electric tailgate has also become a luxury car or the existence of low-profile change to high-profile.
The mainstream trend of the new generation of electric tailgate after-installation market
Compared with the conservative that only luxury cars or some SUVs are equipped with electric tailgates in former automakers, the aftermarket has more than 200 million vehicles in my country and the ever-increasing car ownership is the basic aftermarket. Its scale cannot be underestimated and related companies appear to be more important. To be flexible and bold.
From around 2013 to the present, after-installation companies have continuously upgraded their electric tailgate products. They have upgraded from the "first generation" electric tailgate with unstable quality and operation to the "new generation" which is now becoming the mainstream. Electric tailgate
. So, what is the "new generation" electric tailgate? The core difference between it and the "first generation" electric tailgate is the "electric push rod".
The characteristics of the ordinary push rod (first generation): the material of the whole rod is generally made of metal materials, and the external riveting method has problems such as high noise, easy rust, and insufficient riveting strength. Compared with the first-generation electric tailgate push rod, the new generation push rod has obvious advantages: it adopts high-strength alloy resin material, which has the advantages of super corrosion resistance, wears resistance, noise reduction, and deformation resistance. In addition, the internal riveting method also has higher riveting strength, which is safer and more reliable.
The electric push rod is the core of the electric tailgate to divide the era. At the same time, although this is not the unique technical advantage of the new generation of an electric tailgate, the technical advantages of "electric lock" and "ECU control system" for a good electric tailgate can also bring a better product experience. Specific to the product, we take the electric tailgate that focuses on our research and development and production as an example:
Electric suction lock:
The current electric tailgate electric suction lock is divided into an upper suction lock and latch lock.
Latch lock product characteristics: The general electric tailgate adopts the bottom suction lock of the after-installation process. There are problems such as loud closing sound, easy breakage, failure to lock, gaps in closing the door, and abnormal noise during driving.
The upper suction lock used by our company has the following product characteristics: one-piece lock structure, simple installation, no need for adjustment. It has the advantages of smooth operation, low closing sound, and a gear structure not easy to break.
ECU control system:
As the "intelligence" of the intelligent electric tailgate, its role is self-evident. The general electric tailgate adopts the ECU composed of conventional ordinary material components. The characteristics are as follows: there is a complex environment that cannot be recognized, and the anti-pinch force will continue to increase in sloped areas. It is also compatible with the original car computer. Compatibility and communication have problems such as freezing, reporting errors, and even burning the motherboard, and there are hidden safety hazards during use.
Our ECU has the following advantages: it adopts imported electronic components of vehicle regulations, can optimize the tailgate switch according to the environment, and is compatible with the trip computer to the greatest extent, and maintains real-time communication, ensuring that the electric tailgate system is safer and more reliable.
The aftermarket is characterized by fast product iterations. After several years of development, with the feedback of products in practical applications, the first generation of electric tailgates has completed its mission to quickly introduce categories to the market. A new generation of electric tailgates with better quality, technology, and user experience has gradually become the mainstream trend of market expansion.
Changes in market competition brought about by a new generation of products
Although the electric tailgate looks very simple, in fact, it has a certain technical threshold. It is not a matter that a company can find a solution provider and add some work. The second-generation electric tailgate is the withdrawal of the industry's technical threshold. Enterprises without certain financial strength and technical strength will inevitably be shuffled out.
In addition, as an in-vehicle electronic product that requires the heavy installation and after-sales service, it also has higher requirements for the soft power of enterprise professional services, and the strength of service capabilities will also determine the survival of the fittest in the market competition.
In summary, the new generation of electric tailgates is iteratively upgraded due to user needs, and higher quality, technology, and service requirements have also turned industry market competition into a competition for corporate comprehensive strength.